Social Media Influence in Film Funding
Maya Hawke reveals the significant role that social media following can play in securing funding for film projects.
According to Hawke, producers often demand a minimum number of Instagram followers from potential cast members. This presents a dilemma for actors who may not value social media engagement.
Some directors prioritize reputation over social media presence, but they are a minority. Hawke estimates that only about 10% of directors can rely solely on their reputation to obtain financing.
Notably, Hawke has had the privilege of working with three acclaimed directors who were able to bypass the social media requirement: Quentin Tarantino, Bradley Cooper, and Wes Anderson.