Magic: The Gathering Franchise to Hit Screens with Film and TV Adaptations
Prepare for the cinematic and television arrival of Magic: The Gathering, the globally beloved trading card game. Legendary Entertainment and Hasbro Entertainment have teamed up to create a "live-action feature film and television universe" based on this iconic fantasy series.
A major motion picture will kick off this ambitious project, leveraging the immense popularity of Magic: The Gathering among over 50 million players. Hasbro values the intellectual property at approximately $1 billion.
"We're honored to shepherd this extraordinary IP, perfectly suited to our focus on singular, beloved properties," said Mary Parent, Legendary's head of worldwide production. "With Hasbro's remarkable team, we aim to craft a multimedia universe that both captivates existing fans and introduces a new legion of enthusiasts."
Zev Foreman, Hasbro's head of film, emphasized the complementary nature of this partnership, uniting "one of the world's most iconic brands with a proven and influential steward."
Legendary's track record in adapting pop culture icons is well-established, with successful ventures into the "monsterverse" of Godzilla and King Kong, Pokémon, Minecraft, and the "Enola Holmes" franchise. Upcoming projects include "Street Fighter" and "Animal Friends" with an all-star cast.
Meanwhile, Hasbro's development pipeline includes adaptations of the classic board game "Clue," a film based on "Monopoly," and an animated "Magic: The Gathering" series already in production at Netflix.
This exciting collaboration promises to bring the captivating worlds of Magic: The Gathering to life on screens in an unprecedented way, engaging both loyal fans and a new generation of enthusiasts.