Title: AI Convergence and Innovation in Media and Entertainment
Introduction:
The recent acquisition of Metaphysic by Brahma AI, a subsidiary of DNEG Group, highlights the convergence of AI and media and entertainment at the HPA Tech Retreat 2023. This deal underscores the trend of AI integration across industries, with experts predicting its significant role in production pipelines.
Convergence and Impact:
According to Renard Jenkins, President and CEO of I2A2, convergence in media and entertainment will shape the industry in 2025. AI is anticipated to impact visual effects and sound most immediately. VFX tools, such as Metaphysic's, have already seen success in aging and deaging actors.
Empowering Artists with AI:
VFX professionals Barbara Ford Grant and Daniel Kramer shared insights gained from their personal AI project, "Unhoused." They emphasized the iterative use of AI tools throughout the process, enabling artists to explore new creative possibilities.
Maintaining Artistic Integrity:
Director David Slade underscores the importance of human involvement in AI-enhanced filmmaking. Slade believes that AI complements existing expertise, allowing filmmakers to explore new storytelling avenues. He also anticipates AI's role in creating new distribution channels for niche movies.
AI-Enabled Innovation:
Dave Clark of Promise highlights the development of proprietary AI-powered software to accelerate production workflows. Walter Woodman of Shy Kids emphasizes the potential of AI to empower small studios to compete with industry giants.
Reskilling and Upskilling:
Amid concerns about job displacement, Renard Jenkins emphasizes the need for reskilling and upskilling workers to adapt to AI advancements. He believes that businesses will invest in training existing employees to leverage AI effectively.
Conclusion:
The HPA Tech Retreat 2023 showcased the transformative potential of AI in media and entertainment. While convergence brings challenges, it also presents opportunities for innovation and creative exploration. Embracing and upskilling with AI can empower artists and drive the industry forward.