Quiet at the EFM as Berlin Deals Dwindle

Synopsis:

Despite a steady flow of deals, the European Film Market (EFM) has remained relatively subdued, with many sales agencies reporting a quieter atmosphere compared to previous markets.

Market Observations:

* Major distribution deals have been slow to materialize, with a lack of top-notch projects generating widespread interest.
* Elevated genre films, particularly in the horror category, continue to attract buyers, especially from Asia.
* Rom-coms are also gaining popularity, with the anticipation of theatrical market recovery driving distributor interest.

Sales Agent Perspectives:

* AGC Studios: International buyers are taking their time, but a steady flow of deals is expected to continue.
* Constantin Film: The EFM has been "okay," with fewer top-notch projects and more mid-tier offerings.
* Film Constellation: A positive EFM, with multiple territory sales and continued traction on horror and animation titles.
* Embankment Films: While horror films are popular, the market may be becoming oversaturated, while rom-coms are showing increased demand.

Independent Film Market Trends:

* Streamers have become more selective, focusing on their original content.
* Broadcasters in many territories are acquiring fewer films.
* Co-productions between European territories have increased due to the growing openness to collaboration.
* U.S. buyers are attending the EFM but may not be actively acquiring finished films due to competition from streamers.
* More buyers from Asia attended the EFM, potentially due to the timing of the Lunar New Year.

Toronto Market Concerns:

* Toronto's plan to launch its own full-scale market has raised concerns among sales agents.
* The timing of the Toronto festival may conflict with the summer vacation period, making it difficult for sales companies to present projects that are not part of the festival.

Market Significance:

* The EFM remains an efficient platform for conducting business, despite the quieter atmosphere.
* The market serves as a catalyst for film production, encouraging producers to secure financing and green-light projects.
* The overall health of the independent film sector, while facing challenges, remains positive due to the resurgence of indie cinema and co-productions.