Tim Cook Stars in 'Severance'-Themed Promo Video for Apple TV+ Season 2
Apple TV+'s hit workplace thriller "Severance" returns for a second season, and Apple CEO Tim Cook himself appears in a promotional video to promote the show.
In the video, Cook portrays a "severed" employee at the enigmatic Lumon Industries, a company that surgically separates employees' work and personal lives. As Cook's character undergoes the transformation, his grim-faced "Outtie" persona transitions into a serene "Innie."
Cook meets Mr. Milchick, the menacing Lumon supervisor played by Tramell Tillman, who welcomes him to the team.
The video is a fun and creative way to generate buzz for the show's second season, which premiered on January 17th. "Severance" is a critically acclaimed series that explores the themes of identity, work-life balance, and the nature of reality.
Apple is investing heavily in "Severance," with a reported budget of over $200 million for Season 2. The show's unique concept, talented cast, and exceptional production values have made it a hit with audiences and critics alike.
The video featuring Tim Cook is a testament to Apple's commitment to promoting its original content and engaging with its customers. As "Severance" Season 2 continues, fans can expect more thrilling and thought-provoking episodes that delve deeper into the mysterious world of Lumon Industries and its enigmatic employees.