MrBeast's 'Micro Beasts' figurines dominate Amazon toy charts
YouTube sensation MrBeast's foray into the toy industry has proven immensely successful, with his "Micro Beasts" figurines topping Amazon's toy rankings.
The "Swarms Series" figurines, featuring eight one-inch figures and four hidden Micro Beasts revealed after shaking test tubes filled with fizzing orange liquid, have emerged as a best-seller on the e-commerce giant.
In addition to the eight-piece set, MrBeast Lab offers a two-pack of test tubes for revealing exclusive Swarms collectibles and three pre-displayed Micro Beasts. Walmart also carries this pack.
Amazon also features a MrBeast Lab "cash case" containing 16 standalone Micro Beasts and two test tube-revealed figurines. This "Atomic Series" boasts 85 unique Micro Beasts for collectors to acquire.
The figurines are a collaboration between MrBeast and Moose Toys, who designed the concepts with MrBeast's input. The collection reflects the "ferocity" of MrBeast's logo and introduces a blend of "primal predators."
Varying levels of rarity, limited-edition releases, and special collaborations enhance the collectability of the toys.
Moose Toys and MrBeast recently announced a partnership to create animated shorts based on the "Micro Beasts" toy line, to premiere this fall. The shorts will feature characters inspired by the toys battling a sinister force from another dimension.