The Global Film Industry in 2025: Trends, Challenges, and Opportunities

Introduction

The entertainment landscape continues to evolve post-pandemic, and the global film industry is no exception. At the European Film Market, Ampere Analysis' Guy Bisson provided valuable insights into the industry's current state and its projected trajectory for 2025.

A Shifting Landscape

The global film market stands at $800 billion, but it is divided into two distinct sectors: one in decline and one in growth. Legacy businesses such as broadcast television, transactional video, and theatrical releases are facing challenges, while streaming platforms and online video platforms like YouTube and TikTok are thriving.

Streaming's Dominance and the Decline of Traditional Models

Streaming continues to surge in popularity, while the theatrical market remains "flat." Only Asia, particularly China, is projected to exceed pre-pandemic box office levels. This shift reflects the increasing dominance of streaming as the primary means of distributing entertainment. Traditional windows for film distribution, such as theatrical releases and TV, are consolidating into the streaming ecosystem.

The Evolving Role of Streaming and Movies

Despite its dominance, streaming's role has evolved. It is no longer the premier platform for film releases. Instead, streaming platforms are prioritizing TV renewals and established content over first-run films. This is driven by the need for repeat engagement and subscriber retention.

Independent Film and Financing

While major studios pull back on film production, the independent sector is on the rise. However, these smaller companies often face challenges in securing financing. Traditional funding models are becoming more complex, requiring involvement from multiple parties.

Conclusion

The film industry is adapting to a new normal, characterized by the dominance of streaming, the decline of traditional models, and the rise of Asia as a key player. For filmmakers, producers, and distributors, it is crucial to adapt to a world where "less is more" and global partnerships, especially in Asia, will shape the future of film production and distribution.