Rikke Ennis, CEO of REinvent Studios: A Driving Force in the Nordic Media Industry
Rikke Ennis, the visionary CEO of Copenhagen-based REinvent Studios, has emerged as a respected figure in the Nordic media landscape. Her exceptional leadership and market acumen have positioned her as one of the region's most influential executives.
At the recent Göteborg's TV Drama Vision and Nordic Film Market, Ennis and her team showcased a diverse portfolio of high-profile series and films, including the gripping "Pressure Point" with David Dencik, Erik Poppe's highly anticipated "Quisling," and "Hana Korea," a unique collaboration between Danish and Korean filmmakers.
REinvent's ability to secure financing and navigate the complexities of the evolving media market has been instrumental in its success. Despite the challenges posed by COVID-19 and the changing landscape of distribution, the company has remained a reliable partner for producers and broadcasters.
Ennis emphasizes the importance of agility and adaptability in the current industry climate. By focusing on partnerships, co-productions, and strategic financing arrangements, REinvent Studios has forged strong relationships with key players and secured a steady stream of projects.
On the sales side, the company has shifted its strategy to concentrate on crime and thriller genres that have proven popular with streamers and broadcasters. While still embracing other genres, Ennis carefully evaluates the potential for each project to succeed in the global market.
Ennis also highlights the need for transparency and collaboration in the financing process. By addressing these issues early in development, producers can avoid costly delays and ensure the viability of their projects.
Amidst the industry's consolidation, Ennis believes that smaller production outfits face challenges. However, she remains optimistic about the future of independent producers, emphasizing the need to protect and support those who bring unique voices and perspectives to the media landscape.
With its strategic partnerships and a renewed EU guarantee loan, REinvent Studios is well-positioned to continue its growth trajectory. Ennis's leadership and commitment to innovation will undoubtedly shape the future of the Nordic media industry.