Popl Rebrands and Expands Focus to Revolutionize Lead Capture

Overview

Popl, the leader in the digital business card space, has announced a comprehensive rebrand and a transformative shift in market focus. With over 100 million digital interactions and a user base exceeding 2 million, the tech company is expanding its vision to revolutionize the in-person and event lead capture market.

Reimagined Brand Identity

Popl's reimagined identity features a bold new logo, dynamic color palette, and modern design aesthetic, reflecting its growth and evolution from a B2C-focused platform into a powerful B2B solution.

Strategic Partnership with Variety

Variety has partnered with Popl to leverage its lead capture and digital business card platform, enhancing networking and streamlining interactions across events and operations.

Expanded Market Focus: In-Person Lead Capture

While digital business cards remain integral, Popl is expanding its focus to unlock the potential of in-person interactions. This includes capturing leads from conference badges, paper business cards, social media QR codes, and other digital business cards.

AI-Powered Universal Lead Capture

Popl's revolutionary AI-enabled universal lead capture technology allows teams to capture complete contact information from various sources, eliminating the need for clunky badge scanners and costly lead retrieval systems.

Innovative Products for Lead Management

Popl is also introducing new products, such as enterprise-grade meeting booking integrations and an AI pre-conference prospector, which provides actionable insights and helps teams plan effective engagement strategies for events.

Mission-Driven Focus

Popl's mission remains to connect companies with potential customers. Its technology is designed to transform how businesses approach in-person networking and lead generation, making the process seamless and efficient.

Vision for the Future

Popl envisions a future where in-person interactions drive business growth. With its innovative roadmap, the company aims to make this vision a reality by enabling meaningful connections through advanced technology.

Call to Action

To learn more about Popl and its transformative solutions, visit their website.