Peak TV's Plateau: Embracing 75% Peak TV
Guy Bisson, an analyst from Ampere Analysis, has shared his insights into the current and future state of television in a post-peak TV world, a landscape he refers to as "75% Peak TV."
Key Trends and Challenges
* Peak TV has come to an end, but the industry has stabilized at 75% of its peak from the pandemic era.
* The "broadcastification of streaming" is occurring, with streaming services adopting traditional broadcast television strategies.
* Unscripted content is increasing in popularity, with streaming platforms commissioning more unscripted shows compared to five years ago.
* Market saturation and investor demands for profitability are influencing streaming platforms' strategies, leading to a focus on existing shows and reduced original commissions.
* High-end drama is becoming less important to streamers, with commissioners preferring ambitious, high-quality programming over quantity.
Collaboration and Adaptability: The Future of Media
* Collaboration across ecosystems is crucial for streaming services, channels, and video platforms to compete for viewers.
* Traditional broadcasters can learn from global players while leveraging their local expertise and advantages.
* Adaptability is essential for survival in the face of competition from video hosting platforms like YouTube and TikTok. Media companies must understand their unique ecosystems and cater to the specific pressures they face.
Conclusion
Bisson's insights highlight the evolution of the television industry. Broadcastification, market saturation, and collaboration will shape the strategies of media companies going forward. By embracing these trends, the industry can navigate the challenges and continue to thrive in a rapidly changing landscape.