Oscar de la Renta Names Chloe Popescu as Chief Marketing Officer
New York, NY – [Date] – Oscar de la Renta announces the appointment of Chloe Popescu as Chief Marketing Officer, a newly created role within the organization.
Popescu will oversee brand management, content strategy, strategic partnerships, and new category development, based in both New York and Los Angeles. She brings over a decade of experience from United Talent Agency (UTA), where she led the brand consulting practice and worked with renowned brands including Byredo, Toteme, Baccarat, Monse, The Private Suite, and Oscar de la Renta. Her expertise in talent acquisition, strategic brand partnerships, and embedding companies within influential cultural moments will be instrumental in her new role.
"Chloe has consistently demonstrated exceptional creativity and strategic thinking in developing our brand strategies," said Alex Bolen, CEO of Oscar de la Renta. "We are delighted to welcome her to our team to execute these plans and drive the brand's continued growth."
Prior to UTA, Popescu held an agent role at WME. She expressed her excitement about joining Oscar de la Renta in a statement: "I am eager to collaborate with Alex Bolen and the extraordinary team at ODLR. The potential for expanding the brand's cultural relevance and content connection is both thrilling and pivotal for ODLR's discerning clientele."
Oscar de la Renta, founded in 1965, is a renowned luxury fashion house specializing in women's accessories, bridal gowns, and fragrances. The company's mission has always been to empower women with clothing that makes them feel extraordinary.