AI Adoption Accelerates in Broadcast Industry
Haivision's 2025 Broadcast Transformation Report, released Wednesday, reveals a surge in AI adoption within the broadcast sector.
Key Findings
* 25% of broadcasters now utilize AI, a significant increase from 9% in 2024.
* 64% of respondents consider AI and machine learning as having the most transformative impact in the next five years.
* Top benefits of AI in live production workflows include efficiency gains through automation (45%), automated translation (42%), and object recognition (35%).
Future Projections
* 41% of non-AI-adopters plan to implement AI within two years.
* 48% currently have no AI plans.
Report Insights
The report, based on responses from approximately 900 broadcast professionals, highlights:
* Continued growth of SRT, 5G, and AI.
* Measured adoption of cloud technologies.
* Evolution of broadcast ecosystems to embrace efficiency-enhancing tools.
Quote
"The Broadcast Transformation Report showcases both the advancements and challenges facing broadcasters," said Marcus Schioler, Vice President of Marketing at Haivision. "New tools and technologies empower broadcasters to optimize efficiency, enhance production quality, and secure their future operations."
Keywords: artificial intelligence, Haivision, broadcast industry